Connect East provides strategic insights and implementation assistance to help you best manage business relations between China and the west. Our core competence is hands-on business experience and deep understanding of the business culture of China and the west.  Our work has yielded results for western and Chinese companies in telecommunication, hi-tech, life science, manufacturing and financial services.  Our clients also include top ranked universities and government agencies.  

When working with China, it is imperative to take a culturally adaptive approach to manage potential operational risks.  We help you understand what you should expect, and work together to take a proactive approach to manage these risks before problems arise.  We help you:

  • Gain deep understanding of the fundamental differences in how we conduct business such as how we make decisions, how we view business relations, how we communicate, what motivate us and how we resolve conflicts
  • Look at the specific challenges you have on hand and create a strategy to resolve it.  Our focus areas are joint product development, negotiation, supplier relations, Chinese company going global and cross-cultural teams.
  • Utilize our business experience to complement your existing team to implement the recommendations and deliver the results you need
Joy Biz Portrait

Joy Huang, Principal

Joy has 15+ years of business experience in Asia, the Americas and Europe.  She’s spent more than a decade in the telecom and technology industries driving product and marketing success for companies ranging from large to small. Her responsibilities included product marketing and management, strategic planning and partner relations from around the globe.

At Connect East, she works with western and Chinese organizations addressing a range of cross - cultural business challenges such as joint product development, negotiations, customer - supplier relations and multicultural team performance. She brings a unique blend of hands-on business experience with multi-cultural insights in serving her clients.  Her work has helped elevate performance of these organizations' China operations including Global 2000 companies in manufacturing, telecom, life science, hi - tech and finance industries, top – ranked business schools and government agencies.  She’s advised C-Level executives and thier direct reports across functional areas such as product development, sales and marketing, finance, human resources and supply chain.  

Joy is a frequent speaker about doing business with china.  She’s spoken at global supply chain international conferences such as CSCMP and APICS, Chamber of Commerce, Center for International Business Education and Research (CIBER) and Society for Intercultural Education Training and Research (SIETAR) and various professional organizations.  She’s published articles at China Business Review from U.S.- China Business Council and Inside Supply Management.

Joy has a Master of Business Administration (MBA) from the University of North Carolina at Chapel Hill, USA and a Bachelor degree (BA) from Beijing Foreign Studies University, China.  She is fluent in English and Chinese and conversational in Dutch.  




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