How Can Chinese Companies Succeed in the U.S.

Author: Joy Huang

Interviews with 30 senior executives in U.S. and Chinese companies were conducted to gather feedback on the strengths and weaknesses of Chinese companies going global, and what they need to do to succeed in the U.S.  The final research report includes 12 pages of data, revealing examples and to-the-point analysis and recommendations.  

  • Chinese companies' competitive advantages and disadvantages
  • Short-term vs. long-term focus
  • Business development approaches
  • Talent management styles
  • Branding and marketing awareness
  • Intellectual property protection

Read blog post with longer summary      Request free access to final report 

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