Free Webinar - Seven Essentials to Business Success in China

*Attendees registered and present will have a chance to win a brand new "Microsoft Surface".

 Register Now for free.  

1:00PM Eastern / 10:00AM Pacific on Wednesday, February 27, 2013

Who Should Attend

Anyone seeking a better understanding of Chinese business culture as well as valuable insight for collaborating with China-based teams, partners, clients or prospects.

Knowledge Required

No specific knowledge or previous courses are required to take this webinar. 

Joy Huang, President , Connect East LLC

Michael Asquith, Vice President (Americas), EC Innovations

Jeff Christensen, Director of Global Business Development, EC Innovations


China is one of the world’s most coveted markets, and rightly so. It is home to 20% of the world’s population with 300 million upwardly mobile consumers. It recently surpassed Japan to become the world's second-largest economy and is expected to take over the number one spot within a generation. If you work in an international field and aren't already collaborating directly or indirectly with China-based personnel, you will likely be doing so soon.

This webinar introduces you to “Seven Essentials that are Key to Business Success in China”. Here’s what you can expect to learn about them.

1.  Hierarchical Culture

Learn why the Chinese value hierarchy and how it impacts business dealings with China.

2.  Guanxi (Relationship)

Learn the importance of relationships and how to forge them.

3.  Change and Flexibility

Learn how the Chinese world view differs from the West and how it impacts business transactions.

 4. Communication Styles

Learn why ‘yes’ does not always mean ‘yes’ along with tips for effective communication.

5.  Localization

Learn how translation, word choice, and Chinese pronunciation impact messaging.

6.  Selecting a Language Partner

Learn who makes a good partner and why.

7.   Cost-effective Marketing Solutions

Learn how to save costs when marketing in China without sacrificing your brand.

Register for Free

About EC Innovations

Precision Matters in Translation ℠.  Beijing-based EC Innovations ( is the Asia-Pacific leader in translation and localization. Empowering global communications since 1997, EC Innovations’ customized language and technology solutions are used by the world’s largest and most recognized companies. With offices around the globe and linguists in 100+ countries, EC Innovations continues to set its clients apart from their competition by employing a truly Global Communication Supply Chain to improve brand recognition, increase cost-efficiency and speed time-to-market.

EC Innovations strives to be a single-source solution for all its clients’ language needs. By providing the highest quality localization services and employing ISO-certified workflows, we ensure the successful execution of each project we manage. Our cutting-edge workflow technology automates many project management tasks while minimizing the management burden clients typically experience with other providers.

About Connect East LLC

Through consulting, coaching and training, Connect East LLC ( provides strategic insights and implementation assistance to executives and their teams seeking to optimize business relations between China and the West. We help companies understand what to expect when working with China and create strategies and execution plans to address specific operational challenges in areas such as product development, negotiation, supplier relations, talent management and cross-cultural teams. Our clients include Global 2000 and medium–sized companies in the manufacturing, telecom, life sciences, hi-tech and finance industries, as well as top-ranked business schools and government agencies. 


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